Sales & Marketing at foreign asset management company


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Sales & Marketing

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VP

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œCorporate Marketing:
Support the building of a globally consistent investment leadership brand
to reinforce the attractiveness of the companyfs proposition.
Support the global and local roll-out of the revised brand strategy both
internally and externally.
Strictly adhere to the agreed-upon project timeline and milestones.
Ensure the marketing materials and initiatives convey our brand
personality consistently and comply with the global guidelines.
Build our investment capabilities via content marketing to support the
focused fund promotion.

œProduct/Channel Marketing:
Strengthen product marketing support framework through partnership
with Sales, Investment and Product teams to generate and produce
timely support for business development.
Raise the product awareness through a wide range of product marketing
communications and activities, including above-the-line advertisement,
channel events, and client events, etc.
Manage advertising agency to develop appealing creative and ideas for
product promotion and also media channel optimization for efficiency and
effectiveness.
Produce the marketing collaterals including product leaflets, one-pagers,
client communications and co-brand promotional materials.

œDigital Marketing:
Help define content, business requirements, metrics for website and
digital campaigns.
Manage the operation of content management system for
Enhance business development by leveraging gdigitalh support e.g. for
event management or reporting
Explore and execute marketing campaigns through online media to
promote the Japanfs investment capabilities and strategy
Work with regional marketing teams and provide digital marketing
planning support in their respective digital media campaigns
Work closely with regional marketing teams to deliver digital projects with
quick time-to-market and optimal resources
Plan, execute, measure, analyze and fine-tune digital marketing
initiatives

œCommunication: (collaboration with regional Communication team)
Develop, integrate, and implement PR initiative for branding or product
marketing campaign, including media relation management, event
planning and news release production.
Work with the senior management team to achieve organizational goals
and objectives by administering the communications and public relations
initiatives.
Refine companyfs core messages to ensure brand consistency.
Resolve public affairs issues.
œOthers:
giveaway productions, etc.

y•K—vƒXƒLƒ‹z
œRequired:
Fluent in Japanese

Advanced Business Level in English / Fluent is a plus
Advanced skills in Microsoft Office
5 years relevant experience in terms of event organization / marketing
collateral design & production, ideally in Asset Management
Strong communicator

œPreferred:
Product knowledge across various asset classes (equity, fixed income,
alternatives, multi-asset) would be very beneficial
Familiarity of the web-site content management system
Hands-on attitude
Familiarity with the relevant design / production tools, such as Adobe
Illustrator

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